âWe should deal with error by embracing it, by seeking to understand the causes and ensuring they do not happen again. We need to assist rather than punish or scold.â
Donald A. Norman
A UX Designer & Researcher based in Toronto, Canada. I specialize in crafting emotionally captivating and impactful experiences.
I'm a highly skilled UX designer, qualified with a Master's Degree in Interaction Design & Immersive Experiences, and proudly backed by over 7 years of hands-on experience in digital design, research, development, and management within the tech industry. My expertise in Human-Centered Design, combined with my facilitation and leadership skills, empowers me to tackle challenges, consistently delivering successful projects and workshops.
Sep 2024 - Present
Toronto, Canada
Jan 2022 - Sep 2024
Bogota,D.C., Colombia
Oct 2019 - Dic 2021
Bogota,D.C., Colombia
Jul 2019 - Oct 2019
Bogota,D.C., Colombia
May 2019 - Jul 2019
Bogota,D.C., Colombia
Apr 2018 - Oct 2018 ·
Barcelona Area, Spain
Quantitative & Qualitative Research
Journey Maps & Service Blueprint
User Personas & Empathy Mapping
Usability Testing & Insights
Strategic Design
Flows, Wireframes & Prototypes
Problem-finding & solving
Facilitation & Workshops
Style Guide
Visual Interface
Responsive Design
Typography
Collaboration
Leadership
Communication
Time management
I use different frameworks (Design Thinking, Double Diamond, Human-Centered Design, Presumptive Design, etc) and tools based on what the business needs. These include things like doing research, testing prototypes, and checking if our assumptions are correct. The main focus is always on designing for the user, making sure we keep their needs in mind at every step of the project.